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EIS FITNESS SOFTWARE
While Eight has definitely had a lot of traction with athletes - some 100 stars use it today - it’s hoping that the big boom in quantified self technology - hardware and software built to measure our blood pressure, heart rate, how much we sleep, how much we walk or do other activities, and much more - will mean that it can ultimately have a mass market appeal. (But can it get me to stop worrying about COVID, the economy and societal collapse, whether my kids will be happy in life, and if we remembered to lock the door downstairs? Or maybe all of those just seem less serious when you are actually comfortable in bed…) Eight Sleep claims that when people use its products, they fall asleep 40% faster, get up to 20% more deep sleep and experience 30% fewer mid-night wake-ups and up to 30% fewer tosses and turns. A good six hours, he added, “are better than eight hours that are not.” The company’s original name, Eight, was in reference to those fabled eight hours.
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“The vision for us is to compress your sleep and save your life,” he said. “That is how we came up with the idea of sleep fitness.” Sleep he said, “is not just a waste of time.” Extrapolating that, it’s not just important for athletes, but everyone, to have better-quality sleep. “I was into the idea of sleep as recovery,” he said.
EIS FITNESS SERIES
This Series C brings the total raised by Eight Sleep to $150 million, and the startup has confirmed to me that its valuation is now close to $500 million.įranceschetti - who co-founded the company with Massimo Andreasi Bassi, Andrea Ballarini and Alexandra Zatarain - told TechCrunch that he came to think about sleep and the need to improve it by way of having been an avid and active sports enthusiast. Martinez celebs Kevin Hart and tech figures Sophia Amoruso, Naval Ravikant and Kyle Vogt. Valor Equity Partners - the firm that has backed the likes of Tesla, SpaceX, GoPuff and many other big tech firms - is leading this latest investment, with SoftBank, Khosla Ventures, Founders Fund and General Catalyst also participating, along with a lot of high-profile individuals who are also users of the product: athletes Alex Rodriguez, Kris Bryant and J.D. The venture world is - quite literally - waking up to the potential of applying artificial intelligence to a wider variety of real-world, consumer-driven problems, and today comes the latest development on that front: Eight Sleep, which makes “smart” mattresses and mattress covers (for regular mattresses) that use machine learning and other artificial intelligence-based algorithms to improve your sleep both by changing temperature and monitoring other physical parameters to provide an overall picture of your health, has raised $86 million in a Series C round of funding.